“Family businesses are steadily becoming the cornerstone of the Kenyan economy. They represent more than commercial ventures; they embody legacy and identity. Often these businesses rely on trust, loyalty and informal arrangements to keep operations running, rather than rigid corporate systems. Roles are assigned verbally, based on availability, seniority and emotional bonds. Spouses, children and relatives “assist” in various capacities, salaries are paid in cash and formal contracts are either missing or outdated….”
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